How to flip Features into Benefits ? #Life_Hacks_Concepts

When we look around, We can see that a product is being marketed in a number of ways just to convince us to buy it.  Usually our human mind gets attracted towards the thing that makes us feel good and we start to act accordingly. In that concept, Let's dive deeper into one particular method of "Flipping Features of a product into Benefits" by comparing it with real life examples and how we can apply the same concept in our life.

Let me start by giving you a real time example,  Few years ago when the Apple company launched its first Ipod to the market, it came out with the specification of 1 GB storage capability in built in it.  That was a great thing at that time and a new thing to the people who used to store a max. of 20 to 25 songs in CD's and Floppies.  They applied this concept of Flipping Features of a product into Benefits by saying "With this Ipod, you can carry 1000's of songs in your pocket".

Can you get the trick behind it ? yeah, the person one who is going to use it have no prior idea about it.  So, only by indulging the desires of the user they planned to promote their product.  Rather than explaining about the specifications of the product to a user they started to explain the feelings of how the user would be after buying this product.  This desire makes a person to easy go in the Buyer's Buying Journey.

How to convert this Feature into a Benefit ?

           

The "So What" method

Once before you start explaining about something to someone just think about what if they say "So What ?" after listening to our explanation.  This cautiousness will give out the best answers for you to convince the other person.  This method is highly popular and the necessary one too.  Before we start our conversation, we need to have some basic knowledge about the person with whom we are speaking,  based on the person's requirement we have to deliver the content.  Explaining the parts of the machine with its specifications surely not going to benefit for a normal customer rather explaining the beneficiaries of the machine to the user will pave way for the customer to end up in buying the product.

Example : Think of, If a shampoo company is giving ad like : We have added "Panethol" in our shampoo, we will asking "So what ?" right.  Instead they will be saying you will get shining and thick hair by using our shampoo that makes us to buy their product.

With this, I would like to conclude by saying "Just like the marketer who understands what we need and makes us to get convinced and satisfied with their product",  try to follow the same concept of thinking the reply we would get from the other person once you say something.  We, no need to explain and prove everything to everyone in this world,  It will ends up in waste of time.  Rather understand the requirements and act smart accordingly. 

For more interesting blogs keep supporting, comment your suggestions and thank you for reading till the end..!!

Yours lovingly, 
Arunkumar RVE :)