Strategies in Digital Marketing
There are three mains strategies in Digital marketing, they are: 1. Business Strategies 2. Customer Strategies 3. Marketing Strategies Business Strategies : Mission Statement should be short and clear so that the audience can understand what we want from them (i.e. our goals) Organisational Objectives Value Proposition of our product / service Elevator Pitch ( Short summary of your Brand) Customer Strategies: Reach correct audience Understand the Audience Find the Correct Channel to reach your target Marketing Strategies : More the data we collect about our customers helps us to get more personalized with our audience during our campaigns. So, We can say " More the data, closer we reach our audience ". This, on the whole helps one to understand their customers very well which is the basic necessity in all business. KPI - Key Performance Indicators are the most important things during our digital marketing. KPI's helps us to find out the best suited channe...