How to flip Features into Benefits ? #Life_Hacks_Concepts
When we look around, We can see that a product is being marketed in a number of ways just to convince us to buy it. Usually our human mind gets attracted towards the thing that makes us feel good and we start to act accordingly. In that concept, Let's dive deeper into one particular method of " Flipping Features of a product into Benefits " by comparing it with real life examples and how we can apply the same concept in our life. Let me start by giving you a real time example, Few years ago when the Apple company launched its first Ipod to the market, it came out with the specification of 1 GB storage capability in built in it. That was a great thing at that time and a new thing to the people who used to store a max. of 20 to 25 songs in CD's and Floppies. They applied this concept of Flipping Features of a product into Benefits by saying " With this Ipod, you can carry 1000's of songs in your pocket" . Can you get the trick behind it ? yeah, the per...