Strategies in Digital Marketing

There are three mains strategies in Digital marketing, they are:

1. Business Strategies

2. Customer Strategies

3. Marketing Strategies

 

Business Strategies :

• Mission Statement should be short and clear so that the audience can understand what we want from them (i.e. our goals)
• Organisational Objectives 
• Value Proposition of our product / service
• Elevator Pitch ( Short summary of your Brand)

Customer Strategies:

• Reach correct audience
• Understand the Audience
• Find the Correct Channel to reach your target

Marketing Strategies :

More the data we collect about our customers helps us to get more personalized with our audience during our campaigns.  So, We can say "More the data, closer we reach our audience".  This, on the whole helps one to understand their customers very well which is the basic necessity in all business.

KPI - Key Performance Indicators are the most important things during our digital marketing.  KPI's helps us to find out the best suited channel for our promotion.  Through various analytical tools we will understand the traffic we get and we can schedule further promotions through this understanding.  We should make a list of our KPI's based on our audience's idea towards our business.