What is Digital marketing ?

Digital Marketing can be defined as the modern method of reaching the target audience through technology and applying it in Online Marketing (Internet & Mobile Phones) and Social Media Marketing (Twitter, Instagram, Youtube, Linkedin, Facebook, etc.).  Now-a-days right from Food to Education, everything turns out to be an online based ones.  In this situation,  the traditional method of marketing requires huge amount of time, money and man power.  Slowly the method of marketing products and services has been constantly changing.  To overcome all these problems the digital marketing comes into action.  

Attracting a customer to buy a product based on their interest has become so easy with this modern technology.  Right from getting followers in Twitter, Instagram, Facebook and increasing the views in Youtube, digital marketing plays a vital role.

Basic needs to get into a digital marketing :

1.  Identity the Target Audience

2.  A detailed Market research analysis

3.  Attract your audience with free content or ads

4.  Website and Social Media interactions

5.  Good copy writing & content writing skills

6.  Understanding the pain point of the customer and convincing them with our solutions

7.  Collect email list to re-target our customers

8.  Measure and optimize for further promotions 

The main three types of attracting content are:

• Educational Content
• Story Telling Content
• Entertainment Content

The idea of Digital Marketing lay with the concept of Shared Market Area Value Experience.  This term can be explained as the common goals between the business idea and the customers requirements.