Digital Marketing - Knowledge sharing Platform

When we look around, We can see that a product is being marketed in a number of ways just to convince us to buy it.  Usually our human mind gets attracted towards the thing that makes us feel good and we start to act accordingly. In that concept, Let's dive deeper into one particular method of " Flipping Features of a product into Benefits " by comparing it with real life examples and how we can apply the same concept in our life. Let me start by giving you a real time example,  Few years ago when the Apple company launched its first Ipod to the market, it came out with the specification of 1 GB storage capability in built in it.  That was a great thing at that time and a new thing to the people who used to store a max. of 20 to 25 songs in CD's and Floppies.  They applied this concept of Flipping Features of a product into Benefits by saying " With this Ipod, you can carry 1000's of songs in your pocket" . Can you get the trick behind it ? yeah, the per...

When we search for an item in google browser, it shows a number of recommended website's link in an order.  For a search, there will be a number of result pages shown in our browser, but Do we ever visit the second page of the Search Engine Result Page ( SERP ) ?  According to a survey, it's been found that about 60% of visitors select only the first three ranking website for a search and about 90% of visitors won't switch for the second page to get solution for their search in google.  This is why all the websites are aiming to reach the top positions of the search result page in order to bring organic traffic to their websites.  (To know more about the organic and paid traffic please feel free to check out the topic " The 4 main classifications of Traffic to a website " ) So, Let's see how are these website's are being ranked ? and what is the process behind it..!! Before we learn about the Page ranking concept, First we should know about " How the ...

Let's assume that, I want to buy a DSLR camera and I started to search in google, regarding the price variations and to collect a list of available retailers near my location.  On the very next day, I started receiving ads from google about different DSLR cameras available in market with soothing discounts that convince us to buy the product. Every one of us might have came across such situation while surfing internet, Right?  Have you ever think about it...  How are they tracking us during our online searches ? What kind of information can they store from us?  Do you know how much amount of data you are providing to someone without your knowledge?   Yeah, so let me make you clear about this concept of storing visitors information.    To run a successful business, they have to know about the pain points and desires of their customers in order to convert all their leads into sales.   To do this, they need lot of data about their customers....

          The term " Traffic " is used to quote the Number of visitors for a website.  Where are these visitors coming from?  Whether all the visitors, search in google box for your website and lands directly to your site?  Not so, Let me introduce you the different classifications of traffic source we get for a website.  The 5 main traffic sources are: Direct URL traffic Organic traffic Paid traffic Referral traffic Direct URL traffic :           When we go the browser and type the website URL directly in the search box, it is said to be a Direct URL traffic.   Organic and Paid Traffic :           When we look at this image, we can clearly see for the search keyword "DSLR Camera" we get a list of search results.  In that, the first few sites with images are tagged with heading " Ads " which says that those links are suggested because they are paid ones.  The...

There are three mains strategies in Digital marketing, they are: 1. Business Strategies 2. Customer Strategies 3. Marketing Strategies   Business Strategies : Mission Statement should be short and clear so that the audience can understand what we want from them (i.e. our goals) Organisational Objectives  Value Proposition of our product / service Elevator Pitch ( Short summary of your Brand) Customer Strategies: Reach correct audience Understand the Audience Find the Correct Channel to reach your target Marketing Strategies : More the data we collect about our customers helps us to get more personalized with our audience during our campaigns.  So, We can say " More the data, closer we reach our audience ".  This, on the whole helps one to understand their customers very well which is the basic necessity in all business. KPI - Key Performance Indicators are the most important things during our digital marketing.  KPI's helps us to find out the best suited channe...

Digital Marketing can be defined as the modern method of reaching the target audience through technology and applying it in Online Marketing (Internet & Mobile Phones) and Social Media Marketing (Twitter, Instagram, Youtube, Linkedin, Facebook, etc.).  Now-a-days right from Food to Education, everything turns out to be an online based ones.  In this situation,  the traditional method of marketing requires huge amount of time, money and man power.  Slowly the method of marketing products and services has been constantly changing.  To overcome all these problems the digital marketing comes into action.   Attracting a customer to buy a product based on their interest has become so easy with this modern technology.  Right from getting followers in Twitter, Instagram, Facebook and increasing the views in Youtube, digital marketing plays a vital role. Basic needs to get into a digital marketing : 1.  Identity the Target Audience 2.  A deta...

Hey, Welcoming you with a very Happy Hello.. This is my very first post in arunrvez.blogspot.com .  I started this blog to share my knowledge in digital marketing with you all by posting a daily updates on the facts that happens around us in our day to day life. Just by spending 5 minutes a day we can learn something new everyday.  Keep supporting and subscribe to my blog.   Wishing everyone a happy and healthy day :)  With Love, Arun_Rvez💓